Must Have Promotional Products for University Open Days
Exams are finally coming to a much welcomed end across the country, and after a year of practicing integration and differentiation or revising all there is to know about Henry VIII, students are looking to the next step. It’s open day season in the coming weeks, with more scattered around throughout the autumn, so making your university or college stand out amongst the rest is vital. With well thought out promotional products, you can be sure you’ll make an impression on prospective students. What do students care about when looking at further education? Well, above all, the course itself: the curriculum, the quality of teaching, and the type of training. But students also care about location, like what city the university’s in and where the campus is, or what the nightlife is like. Accommodation is also a factor – do they get an en suite or do they have to share a bathroom with five other people? Finally, how welcoming the university is and the support they can get from staff can make or break a decision. Promotional products can help show off all your university’s best features, so you can tick all these important boxes.Read more..
Doing a Giveaway? Here Are Your Keys to Success!
A promotional giveaway or competition is one of the most effective ways of attracting customers, new and old, and increasing meaningful engagements with your business. People love the word free, and people also love the fun of entering giveaways and competitions, so a giveaway is sure to bring amazing results to your business...Right? Just giving away whatever you have lying around the office isn’t going to lead to success, and neither is setting up a fantastic giveaway with must have products but not promoting it at all. As with all areas of marketing, you need a plan. Here are our top tips to creating the best promotional giveaway you can!Read more..
Creative Ways to Use Common Promotional Products
Want to get even more out of your favourite promotional products? Printing your logo and details is an effective way of getting exposure for your business, but sometimes you want to push your campaign further. Last week we looked at creative ways of using mugs and USBs in your promotional products strategy, such personalised tea recipes on mugs for employees and uploading useful resources to USBs to hand out to your biggest leads. This week, we’ll take a look at two more popular products: bags and clothing. These products have large printing areas that take up much of the product and come in loads of colours and styles, so finding interesting ways to use them in your marketing is a breeze. Here are just a few ideas to get you started!Read more..
Promotional Products for a Scorching Summer Campaign
Temperatures are rising, it’s still light at 9pm, and jumpers are stuffed in the back of the wardrobe – it’s nearly summer! For your business, however, summer can be a difficult season for marketing. There are no major holidays like Christmas or Easter to take advantage of, and everyone’s focus is turned to enjoying the outdoors and jetting off abroad, so attracting the attention of your customers can be a struggle. Using themed promotional products in your summer campaigns will bring the spotlight back to your brand by giving your customers products that are relevant to the season. Throw giveaways and competitions, use them as thank you gifts, or hand them out when customers enter your doors – here are some sizzling promotional products you can use to keep your summer campaigns hot.Read more..
Become a More Eco-friendly Business with These Five Small Overhauls
Now is the time to overhaul how your business approaches environmental issues. After the success of the plastic bag charge, new potential policies for saving our planet are announced in the UK all the time, and the buzz on social media with each ground-breaking idea cannot be ignored. Not only will your business be taking steps to help the environment, your brand will be seen more favourably by potential customers, a positive perception you can’t miss out on. So what could possibly stop you? A massive revamp isn’t always on the tables. Whether it’s budget constraints, limited space, or time that simply can’t be allotted to big changes, it’s understandable that not all businesses can power themselves entirely with solar panels or furnish a whole office with only reclaimed wood. However, all companies can make small and effective changes that benefit the environment and their brand. From going completely digital to promoting cycling, here are five simple ways you can be a more environmentally friendly business.Read more..
Does Promotional Merchandise Work?
Deciding how to tackle your next marketing campaign can be an intimidating task. You have targets to meet, returns on investments to consider, and the ever-present question of “will this actually work?” You may have considered a campaign with promotional products, or tried one before, as a way of promoting your brand but wondered if it’s the way forward for your business. Luckily, the promotional merchandise industry has been around for many years and has proven its success time and time again, for brands big and small. There’s research and data, as well as many successful campaigns, which show how merchandise drives sales and boosts brand recognition with a huge range of versatile products. Keep reading to find out facts and figures from industry research, and be inspired by other business’s promotions.Read more..
Saying Thank You to Customers, Clients and Employees
Your customers and clients are everything to your business’s journey and growth, so frequently saying thank you is important, as it can help grow your relationship, increase their brand loyalty, and simply bring a smile to their faces. Equally important is showing how grateful you are for your employees, as it boosts their work ethic and drive, and promotes a workplace environment that makes Monday mornings worth it. While “thank you” may seem a simple expression, the challenge lies in finding the balance between being professional and being personal and choosing the right way to show appreciation in different situations, so here are some ways you can show your gratitude often and appropriately to your customers, clients and employees.Read more..
Your Guide to Exhibitions and Promotional Giveaways – How to Make an Impression
If you’re exhibiting at a trade event, your main aim is to get business. Attending these events is the first step, but standing around and expecting leads to come to you isn’t going to get results. Today, we’re going to talk about how to attract the visitors you care about, make them feel appreciated, and leave a lasting impression with promotional giveaways to bring them back for more.Read more..
5 Reasons Your Customers Will Love Promotional Tech
We’re living in a digital world now; people are online, connected, and switched on 24/7. The branded merchandise industry is looking for new ways to help you grow your business every day, and promotional technology is booming! In fact, mobile phone and USB accessories were in top 10 most popular products last year. Let’s take a look at why your business should step away from traditional merchandise and use branded tech.Read more..
Top 10 Promotional Products to Use in Your Marketing Strategy
The UK promotional merchandise sector’s worth has hit £1bn! After eight years of steady growth, the industry has reached a major milestone, showing how popular and enduring promotional products are as a marketing tool – even in today’s digital society. There are many lines of promotional products keeping the industry growth strong, but there are some shining stars that businesses invest in over and over again – for good reason. So which products are most loved, and how can they benefit your brand? Let’s take a look at the ten most popular products from last year by £ value.Read more..
How to Choose the Right Promotional Merchandise for Your Business
So you’re looking at investing in promotional merchandise for your brand. That’s great! Maybe you’ve bought products before and realised how well they work, or maybe you’ve never tried them before. Either way, with so many products and branding options available from an endless number of suppliers, it can be hard to decide where to start.Read more..